Big Data and the Future for Privacy
"In our
inevitable big data future, critics and skeptics argue that privacy
will have no place. We disagree. When properly understood, privacy
rules will be an essential and valuable part of our digital future,
especially if we wish to retain the human values on which our political,
social, and economic institutions have been built. In this paper, we
make three simple points. First, we need to think differently about 'privacy.' Privacy' is not merely about keeping secrets, but about the
rules we use to regulate information, which is and always has been in
intermediate states between totally secret and known to all. Privacy
rules are information rules, and in an information society, information
rules are inevitable. Second, human values rather than privacy for
privacy’s sake should animate our information rules. These must include
protections for identity, equality, security, and trust. Third, we
argue that privacy in our big data future can and must be secured in a
variety of ways. Formal legal regulation will be necessary, but so too
will 'soft' regulation by entities like the Federal Trade Commission,
and by the development of richer notions of big data ethics."
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