Why Are Americans So Easy to Manipulate and Control?

The shopper, the student, the worker, and the voter are all seen by consumerism and behaviorism the same way: passive, conditionable objects.

What a fascinating thing! Total control of a living organism!  — psychologist B.F. Skinner 


The corporatization of society requires a population that accepts control by authorities, and so when psychologists and psychiatrists began providing techniques that could control people, the corporatocracy embraced mental health professionals.

In psychologist B.F. Skinner’s best-selling book  Beyond Freedom and Dignity  (1971), he argued that freedom and dignity are illusions that hinder the science of behavior modification, which he claimed could create a better-organized and happier society.

During the height of Skinner’s fame in the 1970s, it was obvious to anti-authoritarians such as Noam Chomsky (“ The Case Against B.F. Skinner” ) and Lewis Mumord that Skinner’s worldview—a society ruled by benevolent control freaks—was antithetical to democracy. In Skinner’s novel Walden Two (1948), his behaviorist hero states, “We do not take history seriously”; to which Lewis Mumford retorted, “And no wonder: if man knew no history, the Skinners would govern the world, as Skinner himself has modestly proposed in his behaviorist utopia.”

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