Steven Levitt, University of Chicago economist, gained nationwide fame and prestige after co-authoring Freakonomics, a pop economics book based partly on Levitt’s original economic research. Published in 2005, Freakonomics became an instant #1 bestseller and spawned an entire
Freakonomics media franchise that included a branded Freakonomics blog (hosted on the New York Times website until 2011), a regular segment on the National Public Radio program Marketplace, a Freakonomics movie and, alas, a Freakonomics business consulting company (now called the Greatest Good).
In 2006, Time magazine solidified
Levitt’s “thought leader” status by naming him one of “100 People Who
Shape Our World.”* But despite Levitt’s high profile, very little has
been written about his academic and ideological background. Generally
Levitt is assumed to be a harmless, quirky pop economist for trivia
nerds. But is that really the case?
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