Study Contains Gun Industry, NRA Quotes; Examples of Gun Industry Ads Including Kel-Tec Pistol Used In Trayvon Martin Shooting
April 2 - The lethal shooting of unarmed, 17-year-old Trayvon Martin by concealed handgun permit holder George Zimmerman is the predictable result of an aggressive decades-long campaign by the National Rifle Association (NRA) to promote lax concealed carry laws and attendant "Shoot First" laws that boost gun industry sales according to a new Violence Policy Center (VPC) report,“Never Walk Alone”--How Concealed Carry Laws Boost Gun Sales" (http://www.vpc.org/studies/ccwnra.pdf).
Faced with a decades-long decline in household gun ownership, the firearms industry has worked to exploit these NRA-backed laws to re-sell old customers and entice new ones. As Tanya Metaksa, then-chief lobbyist for the NRA told the Wall Street Journal in 1996--"The gun industry should send me a basket of fruit--our efforts have created a new market."
Today, ads for concealed carry or "personal-defense" handguns permeate gun publications--both industry- and consumer-focused. The January 2012 issue of the NRA's monthly activist magazine, America's 1st Freedom, contains an ad for the very model of handgun used by Zimmerman to kill Trayvon Martin--the Kel-Tec PF-9 pistol. The ad features an array of the pistols in different finishes and urges readers to "Pick your favorite color." Described by its manufacturer as being designed with "maximum concealability in mind," the PF-9 is "one of the lightest and flattest 9mm ever made." An ad for a similar Kel-Tec concealed carry pistol, the P-32, in the July 2011 issue of Guns & Weapons for Law Enforcement features the handgun lying on a table next to the owner’s car keys and spare change. Characterizing the handgun as "compact protection," the ad warns, "Don’t leave home without it!" On its website Kel-Tec states that it specializes in "handguns for concealed carry by law enforcement personnel and qualified citizens...." All of the company’s employees are members of the National Rifle Association.
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